Is story-telling a forgotten art or has it morphed into a more unique offering that now includes digital, cell phones and social networking instead of just a chat around the fireplace?
I attended a presentation the other day by Jeff Olsen from Thomas Arts. Jeff spoke about story-telling and creating an emotional connection with your audience, whether that be a client, a colleague, a family member or an arena full of people. It was an impactful presentation, I learned a lot and began thinking about what makes a great story. How do you create an emotional connection through story-telling?
- Keep it simple. The best stories are simple and have a compelling message that creates an emotional response in the listener. Remember, the listener owns the emotion; as the story teller you can only paint a picture, the listener adds the color.
- Make it interesting. Include those tidbits that created an emotion in you, regardless of how insignificant it may seem to you. If you felt an emotional response; a tingle, a tear, a shiver, a smile or a bell laugh then likely, you will help your audience feel the same.
- Include the hard stuff. Be vulnerable, allow your listener to experience the painful, uncomfortable moments with you. As you talk about the hard stuff, a certain trust will develop that allows you to communicate to connect on a level that makes the story impactful and memorable for your listener.
- Understand your audience. Who are you speaking to, do a little research beforehand. If that isn’t possible, assess the setting. What’s the demographic, the setting, is there a theme, how much time do you have, what do you want them to remember about their experience with you?
Remember, a picture is worth a thousand words, paint the picture!